What to Do with Your JV Prospects
Talking of joint venture deals, let’s move on now to the fifth and final section on crossing your resources over and talk about the do’s and don’ts of probably the most lucrative marketing method in the business. Of the big five, your joint venture prospects and partners will likely be the least numerous of all your resources, but with the most stopping power per person. When you think that some of your JV’s might end up being seen by lists of ten to a hundred thousand or more, it suddenly becomes clear how important this is. Let’s look at where to take your joint ventures with regards to the other four resources, starting with affiliates. (more…)
What to Do with Your Affiliates
Now we’re getting to the interesting stuff. Affiliates are up next, and after running through the do’s and don’ts of your paying customer base, things start to get a little more flexible here again, for simple reason that the situation is clear cut, and affiliates are more numerous than your long term customer base for example. By clear cut, I mean you know what these people want. They’re here solely to promote a good product, and make good money doing so. You don’t need to carry out any research to confirm that one.
Now, as far as turning your affiliates’ attention to your list, I’m going to advise the same as previously just to make one hundred percent sure no one reading forgets that each of these resources should be a list in itself, with a clear goal, and a clear reason for being there. When you come to mailing them, you need to know what they want from you, as well as what you can give them in return. What we’re not going to be doing in this particular case, is sending random adverts to your affiliates, not even for your products, because, as we learned earlier, they’re more important than even your immediate profit, in fact, they’re going to be the ones bringing in the majority of your new resources together with joint ventures (coming up next in the list). (more…)
In the Part 1, 2, and 3, I’ve look on getting the most out of your 5 primary resources in such a way that they build themselves, but not just through other people promoting your stuff, but by the overlap of the resources through other means. We finished off talking about what to do with your standard customers, already having covered your list previously, so without further to-do, we’ll now continue further down the resources and talk about the remaining three and what you should or shouldn’t be doing to make the most out of them. Please note, if you haven’t read the previous part, you should do so, as this won’t make any sense otherwise and you’ll only get part of the picture. (more…)
