Targeted Traffic – The Lifeblood of your business (Part 3)
Standard Customers to Long-Term Customers
Moving on swiftly, let’s look at the probably the most important part here, and that’s turning your customers into long-term customers, or big buyers. Now just because they’re in this phase and haven’t bought your first high ticket item after standard follow-up procedures, doesn’t mean they’re useless, and will only ever buy the fifty dollar products from you. Far from it, but it does mean one of three things. Either there was a gap in your marketing system that they fell through, whether it was your intro product, your ad copy or your sales letter, or they couldn’t afford to purchase the larger product, or finally they weren’t interested in what you had to offer. (more…)
