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This post is will be divided into many parts. I don’t know yet. Because I writing here from one of my favorite ebook “The Lifeblood of Your Business – Targeted Traffic”. For this post and future post, I will categories it under “Ebook Review”, because this will going to be a long post. You can bookmark this post for your future reading.
So, what the heck is lifeblood of your business? I mean online business. We are talking about online business because online business is very wide and has no limited customer all the time. Lifeblood of online business has 5 primary resources;

• Affiliates
• List
• Customers
• Long-term customers
• JV (joint venture) prospects

I’ll refer to all this 5 resources when we talk about it later. This will be your PROMOTION POWER.

Each one of the big 5 has the power to make you sales, and thus big profits. However, imagine being able to take those 5 and manage them in such a way that you never have to carry out the expensive act of paying for new customers, a bigger list, more affiliates or JV contacts ever again, but still having countless thousands of them flowing into your lap.

It sounds unthinkable, but with the right management of your resources, you’re going to be seeing their usefulness double, multiply by 3, 4, sometimes even 5. What does this mean or your profits? Well, have you ever worked it out in your head how much you’d make if you doubled a penny every day for a month or two? The principal here is the same, but instead of money, you’re using your resources. The more you have, the faster they build each other. The true power of real exponential growth is at every marketer’s fingertips. They just have to know how to realize it’s there and understand how to use it to their advantage.

EXPONENTIAL RESOURCE MANAGEMENT

Exponential resource management isn’t just a fancy name. It’s a really underestimated, under used marketing method that works incredibly well.

Greetings, and welcome to the manual entitled exponential resource management and treating your customers right. As well as a selection of literal ways to get the most out of your customers without giving them the earth for free, we’ll also be taking a little bit of a lateral detour here.

You see, when I say treating your customers right, I’m not just talking about how to keep your customers happy. Although this is important, what I’m going to show you is much more important, and much more beneficial to you, and it should alter the way you think about what you’re doing and how you’re doing it.

Your 5 main resources:

• Joint Ventures
• Affiliates
• Standard List
• Standard Customers
• Long Term Customers

That is exactly what this section is about. Not just being nice to people so they trust you more, we’re going deeper than this to start with. We’ll leave the easier stuff until afterwards.

THE WORKING CONCEPT

The whole idea of this section is based around kind of a cross promotion strategy, which is nothing new products wise, but when we look at it in terms of the five main resources you’ve been gathering it becomes a different matter entirely. What we’re planning to do here is take the whopping promotion power of the big five, tie them together and double what they’re doing for you without bringing in anyone new. We’re simply referring each type of member to different sections.

Now, you may have seen this circle of five before when talking in terms of website promotion, using the site itself as a base to launch each resource onto the next stage in the ladder where possible, whilst at the same time bringing in new blood. This time around, we’re taking that circle, and moving people around so that they can reside in multiple places, which in turn, can double, or even triple your promotion power simply because one person becomes two, three and up to five different resources on their own. For quick reference, here’s that basic resource circle that we’re talking about. We’ll be adding to this in a moment.

Now, this is going to become a big part of the circle, because it’s going to add to it internally, as we’re moving people around here without bringing in new people, increasing the productivity of the people we already have, so please do take a careful look at it right now, or the rest of this section won’t make any sense. The main thing I want you to keep in mind is the above diagram, as that will form the basis of your whole web based marketing outlook.

What we’re going to do now is go through each resource, and look at the most effective ways to cross them over to another resource, whether it’s worth doing, why you should or shouldn’t do particular things with each section, and most importantly, which ones are going to make you the most cash.

Even if you don’t have all of these resources at your disposal yet, don’t worry. The aim here is to show you what’s going to go on when your promotions do go out and be prepared. Let me assure you, the speed that the five main resources come in may turn around and surprise you; it’s going to come in very handy.

WHAT TO DO WITH THE LIST OF CUSTOMERS

Now, let’s start with your list. Think first about what your list is. It’s your first contact, and it contains pretty much everyone that’s passed through the system you’ve set up, from the freebie hunters, to the people that didn’t know what they signed up for, those who had friends that signed them up for a joke, and of course those who are going to progress through the circle and make you a whole load of cash in several different ways. It’s the most numerous of all the five resources, and is also in this instance of the lowest quality compared to the other four, however is essential if you want to fill the higher ranks.

Important Tip: Keep in mind that it’s not always possible or even in your best interests to subject a particular resource to this type of cross promotion. This is especially true for your more valuable money-makers. The reason being is that they can be lost, just like any other resource, but when you take the regular customers who have spent many thousands of dollars on your products in small numbers, compared to a large list that have yet to spend, it’s much more devastating to lose one or two percent of your big spenders than it is to lose one or two percent of your freebie seekers.

What do we want to turn your list into? Well, everything really. Your lists are there for one thing, and one thing only, and that’s to act as your own media outlet, and increase your other four resources (something that many businesses miss). Turning your list into customers and long-term customers is quite straight forward. You’ll be sending those announcements relating to your new products and services. It’s as they should be used, and most often are.

Two more extremely profitable things that your list can do that people rarely ever seem to catch hold of (even more profitable than making direct sales) is build your affiliate base and on top of that build your joint venture base. First up, the affiliate building. Remember we talked previously about promotion to build resources instead of make the profits? Well this works in exactly the same way. The reason we don’t see it too often, aside from the people that have been told about it, is who in their right mind would promote, and in fact spend the two most important things (their money and their time) on promotion when they’re not going to make any cash out of it directly.

The sooner that you, as an business-person, online or offline can see how important it is to look beyond immediate profits from ad campaigns, the sooner you will start to make some real money. I guess it’s overlooked by so many simply because in today’s age of the internet, everyone wants something right now, they don’t want to wait. The longer it takes to carry out, the more they overlook it as something that won’t be an immediate fix for their situation.

This is it. My next post is going to be “How to Build Your Affiliates from Your List”. Just find this post title for Targeted Traffic – The Lifeblood of Your Business (PART 2). Take a rest of your eyes now for reading this long post.

Related Articles:

• Beginners Guide to Affiliates Program: How To Get Traffic - Article Marketing
• Beginners Guide to Affiliates Program: How To Get Started (Part 2)
• Beginners Guide to Affiliates Program: How To Get Started (Part 1)